Paid Media Manager

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you. The role As a Paid Media Manager , you will lead the planning, execution, and optimisation of paid media campaigns across digital channels with a primary focus on paid social (LinkedIn, Meta) driving demand generation, audience engagement and business growth. You will leverage data, insights and testing methodologies to maximise campaign performance, identify new opportunities and deliver measurable results. Working closely with cross-functional teams, you will translate marketing objectives into effective media strategies while ensuring campaigns are executed efficiently, on time, and in line with best practices. Duties and responsibilities The role is defined, but not limited to, the following: Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives. Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals. Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives. Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results. Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness. Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices. Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact. Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings. Ensure all paid media activities comply with internal processes, policies and quality standards. Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team. Support additional marketing initiatives and projects as required to meet evolving business needs. Essential Skills and Experience Proven experience in paid media, digital marketing or performance marketing, with ideally 5+ years' experience managing campaigns across multiple digital channels. Strong understanding of paid search, paid social and digital advertising principles, including campaign planning, optimisation, targeting and performance measurement. Experience using advertising and analytics platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, or similar tools. Strong analytical skills with the ability to interpret data, identify trends and translate insights into actionable recommendations. Experience monitoring campaign performance and implementing optimisation strategies to improve results and return on investment. Excellent communication and stakeholder management skills, with the ability to collaborate effectively across marketing, creative and business teams. Strong organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment. High attention to detail and a commitment to delivering accurate, high-quality work. A proactive approach to problem-solving, with the ability to identify opportunities and drive continuous improvement. A bachelor's degree in Marketing, Business, Communications or a related field is desirable, or an equivalent combination of education, training and relevant experience. What We Offer Upon joining Cision, you will immediately have access to a range of benefits that are fully or partially funded by the company and form part of your overall benefits package. These benefits include: Cision Group Personal Pension Scheme Life Assurance Healthcare cash plan Dental Insurance Private Medical Insurance (For directors and above only) Gym Subsidy Cycle to Work Discounted Dining Virtual GP Employee Assistance Programme (EAP) Eye Care Test Cision Global Charitable Giving Program BenefitHub (Retail discounts) If this opportunity feels like the right fit for you, we’d love to hear from you! Please note that for this role, we are only able to consider candidates who are already based in the country of employment. #LI-FR1 #LI-Remote Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne , Brandwatch , and PR Newswire , enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com . Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses. Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com Cision, Inc. "the Company" only communicates with candidates and extends job offers through direct channels, not third parties. Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.